Welcome to another #QuickTipsTuesday Now more than ever brands are looking to cast actors and models with an extensive social media presence! Some casting directors check an actor’s social media presence to see more of their “look”. They can also look for actors and models who can become ambassadors for a brand or product. That’s why this week’s Quick Tips Tuesday is devoted entirely to an actor’s social media presence and the importance of keeping it up to date!

  1. Your social media = your brand!
    Your social media reflects your personality and brand. Make sure that the content you post, like or retweet reflects who you are and how you would like to be seen by possible clients, employers and casting directors.
    Pro Tip: try not to post anything NSFW, because you never know what casting director could be checking out your profile!
  2. Cultivate your following!
    It’s important to maintain connections in this business and in 2016 that means connecting on social media as well. Try to connect with people you work with to further expand your platform!
  3. Generate your own content!
    Post regularly across social media platforms to maintain a continual presence. One way to do this is to create your own content! It’s a great way to stay busy and working, while also promoting yourself and your work to your followers!

You are your own PR & marketing rep, so take advantage of your social media platforms to promote yourself whenever possible. That’s it for today’s Quick Tip Tuesday! Stay tuned for tomorrow’s Wordy Wednesday…it’s a companion post to this one, defining some of the most important social media terms of today!

fbf 2 voigtlander avus

It’s #FLASHbackFriday…here’s another ? from Lauren’s collection: a beautiful 1920s Voigtlander Avus camera! Fun fact: Avus is named after the oldest autobahn in Germany! Happy Friday! #AlwaysThinkGreen #FBF

Welcome to another Wordy Wednesday! This week, we’re clarifying and defining words that are often found in contracts (dun dun dun!).

Here are 3 key terms that are supremely important to understand, especially if they come up in your next release!

  1. USAGE
    Why is usage in capital letters you ask? Well, it’s because the statement of usage is one of the most important parts of the project! The usage is how the client will be using your likeness and where they will be using it. For example, if the usage is for [2 years, web-only, non-broadcast] then it means that the client will use your advertisement for 2 years and will only use it online.
  2. “In Perpetuity”
    Legalese for forever. When a model or actor gets paid, the client is buying the right to their likeness for a certain length of time (ex: a 3-year contract). If the client wants the rights to your likeness in, let’s say, a print ad “in perpetuity“, it means that they are buying it to use forever. Pro tip: Pay attention to the conflicts that signing an “in perpetuity” contract might hold. If you aren’t sure, ask your agent!
  3. Exclusivity
    Basically, this means that your likeness belongs exclusively to the client for the given length of time in your contract. Another competitor cannot even consider using your likeness during that time.

Your contract is a key part of the job that you should read very carefully. Make sure you go over the details with your agent, and clarify any questions you may have. Agents are meant to protect the working actor/model!

That’s it for this week’s Wordy Wednesday! We’ll be back next week for a new Wordy Wednesday!